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FriendsWithYou – Cloudy

August 31st, 2012 · 1 Comment

A short by FriendsWithYou. What can I say about this work other than that it’s delightful and universally infectious?

“FWY take a spiritual and serene approach to form and figure. Their reductive and simplified use of geometric abstraction always contains a whimsical touch. Taking Bourriaud’s Relational Aesthetics to heart and hand, the artists make art of the post-Internet era. Alongside the body of works of Jeff Koons, Takashi Murakami and Damien Hirst, FriendsWithYou is a new breed of artist, actively generating culture beyond the traditional art boundaries and reshaping the current contemporary art scene. Blurring the dividing line between perceived “high and low” art, as explained in Murakami’s Superflat essay, FWY exploits other mediums like design and limited edition products from a fine art perspective… Many FriendsWithYou works reference toys because they are meant for play, a tool for unstructured free association and interaction.Their sculptures and paintings, inflatables and objects are meant to trigger the buried, neglected urges and yearnings; playfulness, laughter and inquisitiveness, with an end result of feeling connected. Influenced by the simple happiness found in everyday life, FriendsWithYou’s work is designed to be accessible to all.” – FWY profile.